How To Increase Instagram Followers: Best Tips 2021

Your social media strategy is simply not up to the mark if it does not involve the use of Instagram.

Instagram has 1.16 billion monthly active users, which makes it an extremely useful platform in every regard. Whether it is to expand your personal presence online, build a business, or generate greater awareness for your brand – Instagram is at your disposal.

However, to make the most of Instagram, you need to have an audience on the platform. Your audience will obviously comprise of the people who choose to follow you – which is why it is crucial for you to work on increasing the number of followers you have.

Sounds straightforward, right?

Unfortunately, it isn’t! Anyone who has tried to explain how to increase Instagram followers, expanding their follower bases on Instagram, told that it can be the hardest thing in the world.

But it doesn’t have to be. To help you, we have compiled the best ways to grow your followers on Instagram.

To find out more, keep reading!

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The Importance of Instagram Followers

Before we dive into different methods that will help you in answering how to increase your Instagram followers, let’s discuss why Instagram followers, and Instagram, in general, is useful.

Whether you are an aspiring influencer or a small business online, Instagram is quite an advantageous way to get your game going. Firstly, it is beneficial because there are more businesses and consumers joining the game every single day. As of now, there are more than 25 million businesses on Instagram. This means that there is also an equally big audience of consumers, waiting to interact with your business.

Secondly, Instagram is a lot more intimate space than other social media platforms. It allows your audience to get a very up, close, and personal insight into what you stand for, as a brand. This is an amazing opportunity for you to foster a loyal community that is willing to engage with your products, services, or even with you as a person.

Other advantages of Instagram include:

  • Instagram makes it easy to target (and retarget) your audience;
  • Instagram can enable you to understand your demographics;
  • Instagram has great visual marketing features that can be used;
  • Instagram allows you to get to know your customers a lot better;
  • Instagram helps you build up user-generated content;
  • Instagram acts as the perfect portfolio for future customers and clients.

However, there’s a catch behind all these benefits.

Unless you have enough followers, you cannot really make the most of the platform!

Having enough followers is important because they serve as potential customers and contributors to your business and brand. Essentially, they become the market that all your efforts are aimed towards.

Additionally, they can help you to develop the rapport. This means that the more followers you have, the more trustworthy and reliable the rest of the world is going to perceive. We all know that accounts with no or fewer followers are not as attractive, especially if you’re looking to do business with them. The presence of other followers is somewhat of a comfort that other users get when they see your work.

Also, the more followers you have, the better chance you have of producing compelling user-generated content. This is important because user-generated content will help you advertise your work! Followers are likely to share your hashtags, posts, stories, and pictures – so you don’t even have to lift a finger to do all the extensive labor of bringing your products into the limelight.

Having a strong follower base is important or successful on any social media platform. However, as seen, having enough followers on Instagram is even more important!

But how do you get these followers?

How to Increase Followers on Instagram (Organically)

Our aim is to help you expand followers on Instagram – but organically! You might be enticed into buying Instagram followers as a shortcut of expanding your follower list, but trust me, it really isn’t this way. In fact, paid followers will bring more detriment to you than benefits, so you should always work toward increasing your followers in organic ways.

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But as mentioned earlier, this is easier to say than to obtain. Getting people to follow you on Instagram can be quite chore because you have to actively convince people that you worth their attention, and that you have something valuable to offer them.

The following tips will help you with how to increase Instagram followers:

Utilize Instagram Reels

Instagram Reels are Instagram’s latest feature. In 2021, this feature is the best way to put your business at the forefront of the potential customer’s eyes. It employs the same tactics as TikTok, and presents the user with relevant, bite-size content that is easier for the users to digest.

Not only is this a compelling thing for users, but it also means that whatever content you create on Reels, it get that extra push from Instagram’s algorithm. Because of this, it is easier to attract new people and get free Instagram followers – maybe as many that you have to use an Instagram follower tracker to keep a count of them.

Optimize your profile to rank better on search

Optimization of a page is not just reserved to ranking higher on search engines! You can and should do this for Instagram pages as well, as this can help you get new followers.

how to increase instagram followers in 2021

The latest announcement from Instagram states that English-speaking users in 6 countries will be able to search Instagram using keywords. This means that as long as your account incorporates the right keywords, it will be able to have a better ranking in the search tab on Instagram.

Put IGTV to good use

If you’re still wondering how to increase Instagram followers. IGTV is one of the most potent and helpful features Instagram has possibly ever put out. It allows you to post longer videos, which means you can incorporate more content within a post and attract new people that way.

If you make a series out of your IGTV content, it is even better because that way, you are encouraging people to look out for your content. Especially if your content is entertaining enough, Instagram users would be more willing to follow you and engage with your brand.

Be more diverse

You need to understand that literally, ALL kinds of people use Instagram! With that understanding, if you create an Instagram strategy that is inclusive, accessible, and welcoming towards different groups of people, you are more likely to get free Instagram followers.

Not only that, but you also need to keep in mind that the audience on Instagram is very empowered and aware. Your tone should always be encouraging and kind towards everyone in general, and that is likely to create a better image for your brand. This way, you will be doing the right thing while take your engagement, Instagram follower count, and community ties to the next level.

Micro-influencers are the way to go

Usually, accounts on Instagram are tempted to work with people with crazy follower counts. While this in itself can be helpful and result in an increase of followers, it is not the only way to expand your follower base. In fact, working with micro-influencers is easier, lighter on the pockets, and sometimes even more effective.

Accounts with between 10k and 100k followers are possibly the best accounts you can collaborate with. These accounts are more likely to have a connected audience, meaning they are more likely to engage with your content and follow you.

Create shareable content

The current Instagram model makes it extremely easy for people to share good content among themselves. In fact, your content being shared by as many people as possible is the best thing that can happen to your posts on Instagram. When users share feed posts on their Instagram stories, they are essentially inviting other people to engage with your content.


The best way to ensure that your content is shareable is to focus on creating posts that are authentic! Just channel your creativity, originality, and art into your posts – make them as relatable as possible, and people will be more than willing to share them.

Cross-channel promotion

The nature of social media today allows you to integrate multiple platforms together and promote your content across these platforms. For example, a YouTube video can be promoted simultaneously on Facebook, Twitter, and Instagram.

Similarly, you can take it to other platforms to promote your Instagram page. For YouTube videos, you can include a call-to-action that encourages the viewer to follow your Instagram page. Similarly, TikTok can be used as a plug to get more followers on Instagram. In short, you can use your audience on other platforms to feed into Instagram.

Focus on creating compelling captions

While most of the focus on Instagram is on picture, captions also play an important part in attracting the audience. Long captions worked very well in 2020, which is why they are quite big in 2021 as well.

Through the captions, you can actually present what you stand for as a brand and, in that way connect to the customer on a deeper level. You can describe your position better, which will also lead to your target marketing understanding you better.

Instagram Live is also made to help you

Instagram Live is yet another Instagram feature that is made to help you boost your engagement levels and entice more people into following you and engaging with your brand.

By going live regularly, you will be creating a connection with your audience. Not only that, but you will also be giving them an incentive to look forward to! People love lives because they allow you to interact with each other in real-time, and if you do that as a brand, then you are sure to be on the good side of your audience! So yes, IG Live can be your best friend.

Try to go viral

This one might sound like a little bit of a shot in the dark, but going viral is the best way to expand your Instagram follower count on any platform, including Instagram. There is no formula that you can follow for this one, but you have to stay patient and try out a few different things and see if any of those can help you get the big spotlight.

Creating an entertaining challenge or game on Instagram can really help you get the brand awareness you need. If things go as planned and you end up going viral, then you will automatically gain a large number of followers who are eager to discover more from your brand.

Create your own hashtag

On Instagram, the easiest way to get the attention you deserve is by having a dedicated, branded hashtag. For example, #HoneyApps would allow our audience to stay in touch with everything that we have for them.

A hashtag is a good way for you to ask your audience to portray and present your loyalty. Since it is unique and distinct to your brand, it becomes a part of your brand identity. A hashtag also makes it easier for you to keep track of how well you are doing engagement.


This one is our favorite, but it is also the most underrated one. Using memes is a fairly new method of attracting new followers, but it works like magic.

Memes are certainly the predominant form of communication between people these days. If you make memes and post them to your account, you will be telling your audience that not only are you in the loop with that trend, but you are also employing it in order to present them with something they like and resonate with.

The end result?  A highly engaged audience and people!

Create a filter

Filters are yet another way through which you can generate enough interest in your brand for new people to follow you. Augmented reality is a great way for you to make it big on Instagram. If you haven’t noticed already, there is a huge library on Instagram with loads of filters. These filters might be a great way to generate lots of attention to from your audience and potential audience.

instagram filter

Not only will you be improving the content of your own stories, but you will also be working towards allowing other people to improve their stories! Even the biggest brands out there are jumping on this trend and giving influencers the chance to promote the brand using a filter. This is a great way to tell your audience that you are technologically advanced enough to have a few tricks up your sleeve and that you don’t hesitate to use them to bring an extra spark to your content.

Collaboration is key

We have already mentioned how collaborating with micro-influencers can be a good way to bring more followers to your profile. Another branch of this is collaborating with brands! You should always be on the lookout for brands wanting to collaborate with profiles like yours. You are bound to find some great people you are willing to work with.

Collaborating with a like-minded brand that brings the same level of effort and creativity to the table is essential because, in that way, they will be introducing their audience to you as well. In that regard, it is also important to keep in mind that the more engaged audience a brand has, the better opportunity they present for you.

However, you should not hesitate from collaborating with smaller brands either, because they can equally improve your business strategy and bring some very nice advantages to your plan. 

And with that, we have reached the end of the list! As you can tell, all these ways urge you to step outside the box and create something that sets you apart from the crowd.

With the amount of competition that has gripped Instagram lately, the only way for you to navigate through layers and layers of competitors is to be yourself, use proven tactics, but present something to the audience that is unique and can act as a breath of fresh air for your audience.

If you do that, getting new followers will be as easy as a piece of cake!

The Final Takeaway

We hope now you know how to increase Instagram followers!

If you are looking to increase your follower count on Instagram, the best way is to think organically and use your effort, hard work, and creativity to get people to follow you. Instead of buying followers, let people choose to follow you so that you can foster a long-term connection with your audience instead of a short-term, ineffective one!

Remember, Instagram can be a wonderful tool for your business/brand, but only if you get the right followers! By following our methods, you will get so many followers that you will have to rely on an Instagram follower tracker to maintain them all.

And with that, we wish you the best of luck with your Instagram journey.

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