Instagram Verification Complete Guide

Social media is one of the most dominant entities in the world; it’s everywhere. According to statistics, 3.96 billion people in the world use social media daily. That’s over half of the world’s population. Due to its widespread appeal and usage, social media quickly became everyone’s go-to set of platforms to share information and communicate.

Naturally, brands caught onto the many possibilities social media had to offer. In 2021, having a successful brand means having a successful social media profile. Since social media is one of the fastest ways to spread information and entertain millions of people simultaneously, it’s an excellent way to market your brand or promote your business.

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Why is Social Media Strategy Important For Your Brand?

Social media is an excellent way to reach your audience in ways that don’t scream “ADVERTISEMENT!”. Brands curate social media personas for themselves that extend beyond the fluff and advertising, reaching their consumers through engaging, often funny, content.

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A well-rounded social media strategy is conducive to engaging content, page traffic, followers, lead generation, and conversions. Social media marketing is relatively cheaper than traditional advertising, and if you do it right, you could double or triple your return on investment (ROI).

Don’t believe us? According to CNBC stats, social media generated $41.5 in revenue in 2020. Pretty impressive, right?

So obviously, social media marketing and social media strategy has become a priority for digital marketers worldwide, with brands and influencers using creative ways to reach their audience and promote their business. Nowadays, nearly every company has a website and linked social media accounts. Popular social media apps include Facebook, Instagram, Twitter, and TikTok, etc..

What’s Special About Instagram?

If you don’t know, Instagram is a popular photo and video sharing app and website. It is one of the biggest social media platforms in the world right now. Instagram currently has over 1 billion active users. With such an impressively massive user base, Instagram has become perhaps the biggest social media platform used by brands and individuals to showcase their lives and promote themselves.

Source: Pexels, Instagram

Growing your Instagram following is one of the most surefire ways to market your brand, whether you’re an influencer, an organization, or simply someone who wants their work to get more attention. However, it’s the getting attention part that is tricky. Instagram has a billion people on it, so how do you stand out from a crowd that huge? Don’t panic, we have the answers right here on how you can get more followers and engagement on Instagram.

A good place to start is getting a verified Instagram account. Even if you have a unique name or brand name, chances are it’ll clash with someone else’s. This can make things complicated if people are trying to look you up and all the page traffic meant for you is going to someone else’s page. Plus, there’s always a fake account or two trying to pass off as you, no matter how unpopular or famous you are.

Having a verified Instagram account has many benefits that make that blue tick so compelling for Instagram users. Not everyone can get verified; of course, it is pretty exclusive and hard to get. However, once you’re verified, it’s mostly smooth sailing!

Here are some of the top benefits of having a verified account!

Why You Should Get Verified

Getting an Instagram verified account has many pros that can give you an edge over your competitors on the platform. Below are the main reasons why you should join the race to get a verified Instagram account.

1.     Exclusivity

Having a verified Instagram means joining an exclusive club of selective Instagram users. Verified accounts automatically stand out and give off the impression that they belong to “important” people.

2.     Builds Trust

This is not to say that everyone with a verified account on Instagram is trustworthy; certainly, some accounts abuse their power and platform. However, having a verified Instagram account adds legitimacy to your account and its content. The way users’ minds usually work is: “If Instagram trusts this account and validates it, I can trust it too”. Especially if you have a business or brand image to maintain, a verified badge next to your name can give you an edge over competitors that don’t have it!

3.     Brand Verification

As we already mentioned, there is always a possibility of having “fake accounts” pretending to be you on Instagram. There is also a possibility your name or your brand name matches with someone else too. A good way to make sure that your audience finds you and engages with your page is to have a verified profile.

4.   Exclusive Perks

Instagram constantly upgrades its interface and adds new features to the app and website. Verified accounts often get exclusive early access to new features, before unverified accounts do.

Source: Pexels, Instagram

You also get to use the “swipe up” feature on your stories, which is usually reserved for accounts with at least 10,000 followers. But if you have a verified account, you can add swipe-up links to your story.

Lastly, Instagram has a higher action-block limit for verified accounts. What is an action block? Instagram has an action limit in place for its users.

So, for example, if you follow too many accounts in a short period of time, you’ll get an action block for at least 24 hours on your account, stopping you from following more accounts. The action limit is higher for verified accounts, which means they can follow more people or like more posts in a short period than unverified accounts.

Alright, so getting verified is great and gives you access to many perks. You’re probably thinking, “Sounds great; where do I sign up?”. Well, this is where it gets tricky. It’s not impossible, but it is pretty difficult. However, we’ve got some tips and tricks that will help you to get your account verified by Instagram.

So, without further delay, let’s jump right in!

How To Get Verified on Instagram

This is how you can get your profile verified on Instagram.


Technically, anyone can apply to get verified on Instagram. Yes, anyone! But Instagram is incredibly picky about who it verifies. For the most part, it’s unknown what standards Instagram has for verifying accounts.

How Do I Get Verified?

According to Instagram, only accounts that are likely to be impersonated are verified by the platform. This means public figures and celebrities. Still, there are accounts that are not ‘famous’ that are still verified by the platform.

In any case, these are official guidelines Instagram has for you to meet in order to be a verified account.

1.     Authenticity

Your account must have an indication that you’re a real person. Fan pages and meme accounts typically cannot be verified.

2.     Single Account

Instagram only verifies one account per business or individual. So you have to have only one account for yourself. This doesn’t extend to language-specific pages.

3.     Public Account

Your account must be public. Private accounts cannot be verified.

4.     Complete Profile

Your profile must be “complete”. You need a username, bio, and at least one post on your account.

5.     Popularity

You must be “notable”. Your name must be highly searched or a notable name in general. This is where it gets tricky because there’s no measurement scale for being notable. How do you know if you’re notable enough? Or falling short? The answer is you don’t. It’s kind of mysterious, so all you have to do is try your best.

Applying For Verification

Source: Pexels, Instagram

You can apply for verification on Instagram by simply filling in the Instagram verification form. You can find the form in the Settings section under the “Account” tab. Instagram’s team will review your application and get back to you. If you get verified, you’ll receive a notification in the notifications tab of your app. If you don’t get verified, you’ll still get notified.

Some Tips to Get Verified

Here are some tips that will help you get verified on Instagram, including some things you want to avoid doing!

1.     Don’t fall for scams!

Accounts will message you and offer to verify your account for a small (or large) payment. Don’t fall for it!

2.     Look Out for ‘Fake Accounts’

As we said, Instagram doesn’t verify accounts that have lots of corresponding accounts with the same name. The best way to go about it is to look out for accounts that might be impersonating you.

3.     Apply When Your Account is Doing Well

Apply for Instagram verification when your account is performing well. If lots of big accounts are reposting your stuff, your name was in the news, or on a popular site, it is probably the best time to apply for verification.

Key Takeaway

We know we’ve placed a lot of importance on account verification for Instagram and your brand’s success in general in this article. However, it’s not the only way to succeed at social media and generate leads. Yes, you always have the edge over your competitors if your account is verified, but there are other ways to do that and more.

Ultimately, a social media strategy is well-rounded and reaches engagement from every angle, so if you’re doing everything else right, and only your account is unverified, you’re still killing it.

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Social media is one of the most dominant entities in the world; it’s everywhere. According to statistics, 3.96 billion people in the world use social media daily. That’s over half of the world’s population. Due to its widespread appeal and usage, social media quickly became everyone’s go-to set of platforms to share information and communicate. …