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Snapchat Ads Guide For Effective Advertising Campaign

When we hear the word Snapchat, all we think about is cute, silly photos and filters. But surprisingly, Snapchat is not all about the Dog or the Genderswap filter, neither is it only for trailing on your favorite celebrity. In fact, it can be used as a tool for marketing.

In this article, we will learn all about Snapchat and how it can be used as a tool for marketing.

Without further ado, let’s get started!

What is Snapchat?

Snapchat is one of the most popular social apps, with an average of 293 million users visiting this app daily and creating 3.5 billion snaps daily. On top of this vast user base, people use this application more than 25 times per day and produce about 60% of daily content. With this many users visiting the app, do you think Snapchat used as marketing really worth it? Yes, of course.

Snapchat reaches about 75% of the younger generation, late millennials, and Gen Z, who are your future consumers. Snapchat advertisement is an excellent way to reach out to them as an average millennial or Gen Z spends about 30 minutes on Snapchat per day. And their direct spending power is about $1 trillion.

Snapchat is an effective way to reach out to the younger generation as they continuously share and engage with the content daily. Making it one of the most popular apps in the world.  

It is no surprise that Snapchat has a vast reach in numbers and engagement, making Snapchat advertising really worth your time and effort.

snapchat app

Pexels: Snapchat App

Type Of Snapchat Ads

There are several ways to advertise through Snapchat. Every kind is different and versatile. You can choose the one that suits your product best. So pick the one that you can advertise the best through.

Here are Snapchat ad examples that you can market your product through.

Snap Ads

Snap Ads are the most basic and popular way of advertising through Snapchat. These are your typical swipe-up ads that come in between the snap story or in the discover tab.

These ads are full screen and can come in any form: video, photo, or even a gif. The viewer chooses to take immediate action like installing an application, visiting the website, or driving to the app store.

Snap Ads can be as long as three minutes, but it is best to run them for three or five seconds.

The Swipe-Up Rate of Snapchat Ads is five times more than any other social media click-through, making it a good website for marketing.

Snap Filters

Everyone knows what a Snapchat filter is, and we all have used them at some point in our lives. Do not confuse filters with the ‘Lenses’ that give you an anime face or put huge glasses on you.

Filters target specific demographics by using various texts and images.

As Christmas approaches, Starbucks starts selling Peppermint Mochas in their signature red cups. And they advertised this through a Snapchat filter. It became popular because it was time-constrained and was relevant for a limited time of the season. The filter showed the infamous red cups, snowflakes, and candy canes and immediately became popular among the people in their Christmas spirit.

Snapchat also offers an option to create GeoFilters. These filters target specific areas like cities, universities, and other public locations. GeoFilters depend on the number of people you are targeting. For small spaces, you have to pay as little as $5. These filters are best for theme parks or hotels.

snapchat filters

Pexels: Snapchat Filters

 

AR Lenses

Snapchat is famous for its Lenses, and when we say lenses, we mean those famous puppy faces and flower crowns. This is what pulled the users into Snapchat in the first place. Snapchat lenses make your skin look flawless and show you in the perfect lightning- who does not want that?

You must be familiar with that famous Taco Bell filter that made you look like a Taco.

 Taco Bell paid $75 000 for a 24 hours Taco filter ad. The filter was hilarious, unique, and loved by the youth; it got about 224 million views, which helped them boost their sales and get more exposure.

These types of ads allow you to advertise your brand in a fun and interactive way. People get to use the funny filters where they stick a dog tongue out, and you get your brand logo stuck in the corner of the filter.

There are two types of lenses:

Face Lenses

Face lenses use an innovative feature to recognize the snap chatters mouth, eyes, and head to transform them into a fictional character that the brand created.

World Lenses

This lens detects your location or your surroundings around you and then transforms them into a different place. You might have used the one where it makes you look like you are in a jungle.

Collection Ads

Snapchat has added another feature of ad called collection Ads. These ads allow you to show a series of products and also allows an ideal way for users to shop and buy from you. It is like a basic Snap Ad video with a thumbnail-sized ribbon at the bottom.

Story Ads

Story Ads appear on your ‘discover’ feed with a luring headline to call you in. These types of ads are used for the times when you need to show more than one three or five-second image.

Product Ads

This kind of ad lets you upload an entire catalog or the list of services you offer to shine more light on your product.

snapchat advertising

Pexels: Snapchat Advertsing

How to Advertise on Snapchat

Now that you know what kind of ads are available on Snapchat, the question remains how to get ads on Snapchat. The ads work the same way as they do on Instagram and Facebook.

Fortunately, Snapchat has made it pretty easy to advertise on it. As the ads are in video form, all you have to do is head to the Snapchat ads manager and create your video. No third-party services are needed.

Follow the guideline below to create your advertisement.

Sign up on Snapchat

The first and foremost step is to sign up with Snapchat. Head to the Snapchat Business site and click on ‘Get Started’.

If you already have an account on Snapchat, then you can link it to a Business account. To take full advantage of the Snapchat Ads feature, you need to connect it to a business account.

After you have done that, all that is left is adding your credit card information, and you are good to go.

Head to Ads Manager

Once you log into your Snapchat Ads manager, you will see an option of ‘+New Campaign.’ After you click on that, you will see four options of an objective of your campaign.

  • Drive Traffic To My Website;
  • Drive Installs Of My App;
  • Grow Awareness;
  • Drive Video Views.

After choosing the option that best suits you, you can schedule and name your ad. To make your campaign easier to find, try to use a more accessible name for it.

Set the Audience, Budget, and Schedule

After you have finished the first step, Snapchat will take you to the next step with three categories to fill:

Audience

Snapchat lets you organize your audience to target specific people. All you have to do is fill the five categories, ‘Geographics’, ‘Demographics’, ‘Audiences’, ‘Placement’ and ‘Devices’.

By setting a more specific audience, you achieve better results. Bear in mind Snapchat does not let you target less than 1000 people.

Budget And Goals

This section allows you to set up your budget, goal, and bid amount. You will be charged according to how you optimize your ad. If you set your daily budget for less than $100, you will not be able to proceed.

Schedule

You can set up your ad for specific days according to your need. You can set up particular days when you want to advertise.

Select Ad Type

Now that you are done filling in your basic information, the next step is to optimize your Ad type. There are four types of ads available.

App Install

This type of ad directs the users to your application on Apple App Store or Google Play Store. People can easily access your app and install it.

Top Snap Only

This is a 10-second video ad that will be visible to the users, but with this, there won’t be a swipe-up feature, and you can not add any video or link attachment.

Web View

This ad allows the user to access your website and your intended action, like purchasing a book, reading a blog, etc..

Long-form Video

This is a trailer ad for your long videos that the users can access after swiping up.

Upload Your Content

With Snapchat, you also have a choice to upload your own content. All you have to do is fill the three options:

  • Brand Name;
  • Headline;
  • Call to action.

After filling up the following, you will have to upload your media file. You have a choice to upload the content that you have created on a third-party website, or you can head to ‘Create’, and you will be brought to Snapchat’s online video editing app. The app offers you to create your video from scratch or choose from the available templates.

Click On Launch

Now that you have optimized the campaign according to your need, all that is left to do is hit ‘Launch’.

But this is not all. After you launch your campaign, you can keep a monitor on it.

There is a dashboard available on Snapchat Ads Manager that displays the result of how your ad is doing.

How Much Snapchat Ads Cost

Now that you know how to get Ads on Snapchat and Snapchat ad examples, all that is left is understanding how much Snapchat Ads cost.

Snapchat Ads cost is per 1000 impressions, or you have an option to buy directly from Snapchat. With this option, Snapchat buys the media file from the advertiser and charge for CPM.

Other than that, the cost is based on how you optimize your ad on Snapchat Ad manager.  Snapchat ads can be as low as $5 per day, but it totally depends on how you set up your budget.

Selecting the entire city price will be more than setting the audience to a limited area.

The Goal-based bidding feature of Snapchat lets you select the number of days you want to run the ad for, the number of people you want to target, and how far you want the reach to be. As you increase the numbers, the cost of the ad also keeps on growing.

advertising cost 1

The Bottom Line

Snapchat advertising is a new and effective way for you to reach out to new customers. While people thought Snapchat had lost its value as many influencers have stopped using it, that is absolutely not true. The reach of Snapchat is still very high, and it is not going to come down anytime soon. With about 210 million active users on the app, it is one of the most popular social apps among the youth.

About 73% of the Snapchat users are from the age of 18 to 24, who are the future consumers of the world. The youth these days are attracted to the new and fun ways of advertising rather than the boring traditional methods. So what option is better than to use Snapchat, which is famous for its hilarious filters and lenses.

4 out of 10 Snapchat users have agreed that they have discovered new brands through the swipe-up feature of Snapchat, which is about 40% of the targeted audience. Snapchat is a place with a vast receptive audience, which makes it an excellent app for advertising.

So – it’s your time to stop using Snapchat merely as a means of entertainment and start using it as the way to expand your business! And trust me, as soon as you get that sorted out and the effort pays off, you won’t regret installing the app ever again.

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