Over the years, B2B sales have been evolving from science practice. It has brought the requirements of customers as the center of attention, and also data-driven sales are aided by digitalization and supported by advanced analytics. Businesses that have adopted B2B sales have begun to outperform their competitors, such as; growth in revenue, profitability, and …

Before getting into eCommerce, you need to know the differences between B2B vs B2C. To come up with a successful marketing strategy, start by identifying your target audience.   Are you marketing to a business? Or is it a large audience group? B2B vs B2C marketing differs when it comes to audience targeting.  Are you new …